SUSANA WILLIAMSON | PORTFOLIO
Hi! I’m Susana, and these are examples of my work—from writing and manuals to videos, presentations, and process improvements.To respect confidentiality, I’ve removed or adjusted identifying details throughout.
PROFESSIONALLY
I’m a strategic writer who thrives on making things clearer, simpler, and more effective. Over the years, I’ve developed manuals, written award-winning narratives, led process improvement initiatives, and created tools that save time. A major part of my career has also been dedicated to proposals—guiding teams through the full lifecycle, shaping strategy, and turning technical content into compelling, client-focused responses.I’ve been recognized for dependability, responsiveness, accuracy, and creativity—and I bring those qualities into every project I take on.
PERSONALLY
Outside of work, I enjoy reading autobiographies, cozy mysteries (my guilty pleasure), watching social documentaries, and taking road trips to nearby towns. I also love international travel, because it feels like a huge adventure (going to Korea next year)! Finally, I’m a huge dog lover (my pup Chia is pictured).
writing | award submittals
I collaborated with project managers to write award submittals that aligned with selection criteria—emphasizing outcomes, innovation, and public impact to resonate with reviewers.
COSGRAY ROAD EXTENSION
Winner of the ASHE Central Ohio 2024 Project of the Year award.
FIFTH AVENUE REHABILITATION
Winner of the ASHE Cuyahoga Valley 2022 Outstanding Highway Project award.
UPPER TUSCARAWAS WWTP NO. 36 RBC REPLACEMENT
Recipient of a ACEC Ohio 2024 Engineering Excellence Honor award.
WRITING | TECHNICAL DESCRIPTIONS
I write project descriptions for proposals and qualifications packages. When information is sparse, I delve into project files and reports and collaborate with the project team—gathering insights to shape a story that highlights technical value and public impact.
NEGLEY RUN - GREEN STORMWATER INFRASTRUCTURE IMPLEMENTATION
Wrote this description to support PWSA’s long-term stormwater strategy—highlighting high-impact green infrastructure in a flood-prone sewershed, with a focus on regulatory alignment and community benefit.
COMMUNITY SOLAR SITE FEASIBILITY STUDY
Described how the team supported Michigan’s clean energy goal by evaluating five solar sites—highlighting fatal flaw analysis and permitting steps that de-risked development.
MCDONNELL TRAILHEAD TOWPATH TRAIL CONNECTOR
Framed this project as a link between infrastructure and heritage—highlighting a complex boardwalk design, multi-agency coordination, and its role in completing Ohio’s historic Towpath Trail.
manuals
I create clear, practical manuals that support internal training and workflows. Each guide is structured for ease of use, with step-by-step instructions and visuals that make complex tasks easier to understand. Some content has been removed to protect proprietary information.
HOW-TO DATABASE TRAINING MANUAL
Helped new team members navigate the Deltek database by outlining key tasks like how to create custom proposals and export resumes—using annotated screenshots and step-by-step instructions for clarity.
QUARTERLY REPORT INSTRUCTIONS
Simplified a complex data workflow using Microsoft Access and Excel—focusing on sequence, formatting, and troubleshooting to reduce user error.
PROJECT MANAGER’S GUIDE TO WRITING
Created a practical writing resource for project managers—covering organization, clarity, and simplification to support stronger proposal narratives.
videos
I create videos to support marketing, recruitment, and business development—managing the scripting, storyboarding, filming, and editing to deliver clear, on-brand content.
NORTH CAROLINA OFFICE SERVICES VIDEO | CLIENT FACING
Produced a client-facing video to promote services, leadership, and reach—combining scriptwriting, visuals, and testimonials to build credibility.
COMPANYWIDE PARTY VIDEO | RECRUITMENT & SOCIAL MEDIA
Created a highlight reel for recruitment and social media—sourcing and filming footage to showcase company culture with branded visuals and purposeful pacing.
RIGHT-OF-WAY SERVICES VIDEO | CLIENT FACING
Developed a capabilities video featuring real project examples and voiceover narration—scripted, filmed, and edited to highlight right-of-way expertise and build client trust.
STORMWATER CONFERENCE VIDEO | INDUSTRY EVENT
Produced a video for a stormwater conference to highlight environmental services—scripted, storyboarded, and edited with animated overlays and project visuals to drive engagement.
presentations
I create presentations that support business development, client education, and internal strategy. Each one is designed for clarity and impact, using purposeful visuals and focused messaging. Some content has been removed to protect confidential information.
FIFTH AVENUE REHABILITATION | AWARD PRESENTATION
Created a 34-slide presentation to highlight traffic, safety, and environmental impact—designing clear visuals and messaging for a concise, high-impact delivery.
CLIENT BUSINESS DEVELOPMENT | EXECUTIVE PRESENTATION
Redesigned a text-heavy business development deck for leadership—translating complex planning data into custom visuals and layouts that improved clarity and engagement.
PROJECT DELIVERY METHODS | CLIENT EDUCATION PRESENTATION
Redesigned a technical presentation for municipal decision-makers—using custom graphics and simplified layouts to clarify complex delivery methods.
PROCESS IMPROVEMENTS
I improve internal workflows and client-facing systems to reduce inefficiencies, resulting in time and cost savings. Some details have been adjusted or removed to maintain confidentiality.
DIGITAL SALES-FUNNEL REPORTING TRANSITION | PROCESS IMPROVEMENT INITIATIVE
Replaced a manual, paper-heavy reporting process with a collaborative Excel/Access system—streamlining 1,000+ records per cycle and eliminating time-wasting bottlenecks without added software costs.
CENTRALIZED STOCK PHOTO ACCOUNT INITIATIVE | COST-SAVING IMPROVEMENT
Led a national vendor consolidation effort that reduced stock photo costs by 40%—improving brand consistency across CBRE U.S. offices.
REAL ESTATE DATA VISUALIZATION IMPROVEMENT | CLIENT-FACING ENHANCEMENT
Transformed a confusing Excel asset tracker document into an Access-based reporting tool—clarifying data for a major client and enabling strategic lease planning.
CLIENT FEE-SHARING PROCESS STREAMLINING | INTERNAL WORKFLOW IMPROVEMENT
Revamped a disorganized tracking system for 75+ monthly transactions—cutting reporting time by 50% and enabling me to contribute to broader team initiatives.